Dell Technologies expands its as-a-Service capabilities with Project APEX. It simplifies how customers and partners access Dell technology. It also unifies the company’s as-a-Service and cloud strategies, technology offerings, and go-to-market efforts. The new Cloud Console provides the foundation for Project APEX and will deliver a single, seamless experience for customers to manage their cloud and as-a-Service journey.
Project APEX
According to the announcement, users will be able to browse the marketplace and order cloud services and as-a-Service solutions. Customers will be able to deploy workloads, manage multi-cloud resources, monitor costs in real-time, and add capabilities.
Dell expands its offerings with additional advances:
- Dell Technologies Cloud Platform instance-based offerings— Customers can get started with hybrid cloud for as low as $47 per instance per month with subscription pricing, making it easy to buy and scale cloud resources with pre-defined configurations through the new Dell Technologies Cloud Console.
- Geographic Expansions— Dell Technologies is extending Dell Technologies Cloud Platform subscription availability to the United Kingdom, France, and Germany with further global expansion coming soon.
- Dell Technologies Cloud PowerProtect for Multi-cloud— This fully-managed service helps customers protect their data and applications across public clouds in a single destination via a low latency connection to the major public clouds. Businesses save costs through the PowerProtect appliance’s deduplication technology and realize additional savings with zero egress fees when retrieving their data from Microsoft Azure.
- Pre-approved Flex On-Demand pricing— The pre-configured pricing makes it simpler for customers to select and deploy Dell Technologies solutions with a pay-per-use experience. Dell Technologies partners globally will receive a rebate up to 20% on Flex On Demand solutions.

Jeff Clarke, Chief Operating Officer and Vice Chairman, Dell Technologies, said,
“Project APEX will give our customers choice, simplicity, and a consistent experience across PCs and IT infrastructure from one trusted partner, unmatched in the industry. We’re building upon our long history of offering on-demand technology with this initiative. Our goal is to give customers the freedom to scale resources in ways that work best for them, so they can quickly respond to changes and focus less on IT and more on their business needs.”