Internet businesses like online retailers, media, video games, online movie theaters, and SaaS services will be in demand DNS services that prioritize low latency and connection stability. Heavy traffic or large distances between the user and the server can affect negatively a website’s loading speed. G-Core Labs introduced an open beta test of its own DNS service. The new service implements GeoDNS and Global Anycast technologies, which help to accelerate and protect the internet connection.
The GeoDNS function
G-Core Labs DNS servers are located in more than 100 points of presence in 65 cities around the world, and the user’s request is sent to the nearest one. With the GeoDNS function, users can give different IP addresses depending on the user’s location. Sites with heterogeneous geography of visitors can segment traffic, send users to the servers intended for them and block access to visitors from certain countries or regions.
Dmitry Samoshkin, the G-Core Labs’ VP of products, said,
“We’ve been using our own DNS since the G-Core Labs global content delivery network launched. Back then, in order to quickly and correctly deliver content to the user, we needed stable DNS servers. At the same time, a DNS with the function of balancing by geographical location was intended only for internal use and was one of the company’s competitive advantages. Today, the global infrastructure of G-Core Labs spans across five continents and has more than 100 points of presence. During this time, the team automated the most popular DNS features on the market and, thanks to good network connectivity, achieved one of the highest performance indicators in the world.”
Meanwhile, at peak moments, DNS hosting with the function of balancing by geographical location helps to cope with high loads. It directs client traffic not only to the nearest locations but to any available servers of the company, regardless of location.