German enterprises are choosing public cloud services to help them analyze the growing volume of consumer data.
According to a new report published by the Information Services Group, German companies using the public cloud in tandem with customer relationship management (CRM) tools, unified communications and, increasingly, core enterprise resource planning (ERP) applications. The report also shows us German companies spending 25% more on IaaS and SaaS cloud services compared to a year earlier. That outpaces the global growth of 14 percent.
Location, Support, and Flexibility
According to the report, German companies making their decisions based on data center location, managed services support and contract flexibility when looking for cloud providers. German enterprises also prefer a multi-cloud strategy, using two to three public cloud service providers. As well as Azure, AWS, and GCP are gaining momentum, there are also some several smaller providers that are being acquired a niche capability or client segment.
Andrea Spiegelhoff, partner, ISG DACH said:
“German enterprises are undertaking many digital initiatives, which is leading to increased cloud spending. They are receiving a larger volume of data from newer digital sources such as the IoT, and analytic tools available in the cloud are helping them make sense of this data.”