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Home > Cloud Computing > IBM announced new senior roles for NewCo

IBM announced new senior roles for NewCo

IBM announced senior roles for the executive teams to lead NewCo, an independent managed infrastructure services business.

Erdem Yasar by Erdem Yasar
March 4, 2021
in Cloud Computing
2 min read
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IBM announced key members to lead the independent company that will be created following the previously announced separation of IBM’s Managed Infrastructure Services business, NewCo.

The new appointments represent the company’s step toward establishing an independent NewCo, which aims to be a global leader in the management and modernization of IT infrastructure. IBM also announced that the company’s new name will be announced in the coming months, and the separation is expected to occur by the end of 2021.

Elly Keinan and Maria Bartolome Winans

Martin Schroeter, CEO, NewCo
Martin Schroeter, CEO, NewCo

Elly Keinan was named as Group President of the new company. He has more than 30 years of experience in the technology industry, most recently as a venture partner of Pitango Venture Capital, Israel’s leading venture capital group. Keinan also served as general manager of IBM North America, general manager of IBM Latin America, and chairman of IBM Japan, among many technology and market leadership roles at IBM.

Maria Bartolome Winans has been named as NewCo’s Chief Marketing Officer. She has risen to top marketing roles in her 25-year career at the company and has spent the last three years as the chief marketing officer for IBM Americas. She has led marketing teams in IBM’s Watson business and in IBM’s Software unit. Martin Schroeter, CEO, NewCo, said,

“These executives bring great global expertise as we build a purpose-led culture for our new company. Elly and Maria have deep knowledge of the industry, and they share our unwavering commitment to our talented employees and to the success of our customers. I know they will play a pivotal role in the leadership team we are building to deliver excellent value to customers and shareholders.”

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Erdem Yasar

Erdem Yasar

Erdem Yasar is a news editor at Cloud7 News. Erdem started his career by writing video game reviews in 2007 for PC World magazine while he was studying computer engineering. In the following years, he focused on software development with various programming languages. After his graduation, he continued to work as an editor for several major tech-related websites and magazines. During the 2010s, Erdem Yasar shifted his focus to cloud computing, hosting, and data centers as they were becoming more popular topics in the tech industry. Erdem Yasar also worked with various industry-leading tech companies as a content creator by writing blog posts and other articles. Prior to his role at Cloud7 News, Erdem was the managing editor of T3 Magazine.

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