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Home > Cloud Computing > Ingram Micro Cloud announced Marketplace-as-a-Service model

Ingram Micro Cloud announced Marketplace-as-a-Service model

Ingram Micro Cloud announced its new Marketplace-as-a-Service model allowing reseller partners to automate and scale their cloud businesses.

Erdem Yasar by Erdem Yasar
June 19, 2021
in Cloud Computing
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Ingram Micro Cloud announced Marketplace-as-a-Service model
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Cloud solution and services marketplace operator, Ingram Micro Cloud announced its new Marketplace-as-a-Service model. The new offering allows reseller partners to launch their cloud marketplace and grow with cloud subscription management and billing, which provides a quick path to commercialize and sell their products and services.

Flexibility to scale and service delivery automation

Victor Baez, vice president of Ingram Micro Cloud
Victor Baez, vice president of Ingram Micro Cloud

The new model offers flexibility to scale, automation of service delivery, billing and invoicing, and visibility on product margins, pricing structure, and bundling. Resellers will also be able to inherit Ingram Micro Cloud’s product catalog on their storefront to increase its cross-selling opportunities.

The Marketplace-as-a-Service model also allows resellers to establish a customer-facing storefront, at a significantly lower total cost of ownership. The company stated that the new model will continue to offer a high level of flexibility and automation through integrating with the existing tools and systems, using Marketplace API and other platform integration capabilities. Victor Baez, vice president of Ingram Micro Cloud said,

“By combining our powerful marketplace technology, industry expertise and comprehensive product catalog, we’ve achieved a world-class Marketplace-as-a-Service that we expect will fundamentally transform our reseller partners’ cloud businesses. Rather than taking a one-size-fits-all approach, Ingram Micro Cloud continues to add features and functionalities for its reseller partners, to keep pace with the dynamic needs and opportunities of the channel.”

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Erdem Yasar

Erdem Yasar

Erdem Yasar is a news editor at Cloud7 News. Erdem started his career by writing video game reviews in 2007 for PC World magazine while he was studying computer engineering. In the following years, he focused on software development with various programming languages. After his graduation, he continued to work as an editor for several major tech-related websites and magazines. During the 2010s, Erdem Yasar shifted his focus to cloud computing, hosting, and data centers as they were becoming more popular topics in the tech industry. Erdem Yasar also worked with various industry-leading tech companies as a content creator by writing blog posts and other articles. Prior to his role at Cloud7 News, Erdem was the managing editor of T3 Magazine.

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