Web hosting provider and domain registrar GoDaddy’s customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook’s Business Extension.
To help businesses grow online
Customers can create shoppable posts and setup Shops on both Instagram and Facebook with Websites + Marketing Ecommerce. According to the announcement, products added to their online store will sync to their Instagram and Facebook accounts. Additionally, this integration allows customers to create Facebook Dynamic Ads to maximize consumer purchase activity.
GoDaddy VP of Products, Greg Goldfarb, said,
“Our goal is to help entrepreneurs grow online, so it’s critical for them to sell where they will get the most engagement. By integrating Instagram and Facebook commerce, sellers can easily showcase products to audiences that are the most likely to buy and to spread the word. More than ever, small businesses need to sell everywhere that matters and to be efficient. That’s why we built capabilities to sell across marketplaces, Google, and now Instagram and Facebook directly into our Online Store with a consistent workflow and a way to manage all your orders from one place,” Goldfarb continued.
Websites + Marketing will integrate with Instagram Checkout and more automated Facebook Shops onboarding soon. This integration will be the best social commerce opportunity for small businesses. Using their Online Store catalog, customers can list products to the most popular online shopping destinations. Moreover, inventory is automatically adjusted and synced as orders are received.
Free listing fees, the ability for people to message you directly from your shop, and the ability to tag products in a Facebook Live session are the other benefits of this integration.