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Home > Web Hosting > SupportHost handled the biggest marketing website in Italy and it’s 10 times cheaper than Amazon AWS

SupportHost handled the biggest marketing website in Italy and it’s 10 times cheaper than Amazon AWS

SupportHost was chosen in April 2021 to configure the server environment that would host the biggest marketing campaign ever made in Italy, and their results have been quite surprising.


Julide Gamze Cecen Julide Gamze Cecen
October 2, 2022
2 min read
SupportHost handled the biggest marketing website in Italy and it's 10 times cheaper than Amazon AWS

The setup made by SupportHost came out ten times cheaper than all the most popular providers while still capable of sustaining 1.5 million visitors per day on average without any downtime. The campaign “Italy is simply extraordinary: Be IT” was launched by the Italian Ministry of Foreign Affairs on November 29, 2021, and saw the participation of top firms like Alibaba, Amazon, Walmart, and WeChat, as well as influencers from all around the globe.

44 million page views per month

Hence, it was reasonable to expect massive traffic spikes that could easily overload a cheap hosting setup like the one configured by SupportHost, but that’s not what happened. Ivan Messina, SupportHost’s CEO, further explains the challenges of this project:

« It is usually simple to design infrastructures for a high traffic site, but with Be IT we had no idea of the volume of visits we could expect, as this was a brand new site ready to be pushed across 26 countries on all the top eCommerce platforms. Besides, one can expect all sorts of cyber attacks with a campaign of this magnitude. I can’t deny that the entire staff was nervous, but everything worked out for the best. »

Ivan Messina, SupportHost's CEO
Ivan Messina, SupportHost’s CEO

The cPanel of the campaign’s website indeed reports 44 million page views per month, which equals ~1.5 million page views per day. Still, no downtimes have been recorded so far, even during traffic peaks, and all this on a structure that would cost 10 times more with a scalable service like Amazon AWS.

Pomilio Blumm, the agency in charge of this massive campaign, was happy with the final results too:

« We knew we were facing a campaign of extraordinary dimensions that would be in the Italian and international spotlight. In the uncertainty of such a project and without having any benchmarks, SupportHost has proved to be a reliable and dynamic partner, who is incredibly responsive and proactive. »

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Julide Gamze Cecen

Julide Gamze Cecen

Julide is the video editor of Cloud7. Graduated from Marmara University, Faculty of Communication, Department of Cinema, she also studied professional journalism and documentary photography, published news files and photography works in many national and international publications, took roles as coordinator and assistant director in international photography organizations and cinema projects. She taught documentary cinema and documentary photography at universities and academies of fine arts, and worked as an independent documentary director. She worked as an assistant director and editor in children's and youth programs, and directed & edited in serials. Julide also worked as a project consultant and director supported by the European Union, video works of foreign education projects, coordination of promotional shoots, as well as international photography organizations for 6 years. She received awards in national and international categories for her documentary photography works. As an independent filmmaker, she produces screenplays and film projects.

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