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Home > Web Hosting > WP Engine introduces new growth model

WP Engine introduces new growth model

WP Engine made a series of announcements about the company's growth model strategy for the next year.

Erdem Yasar by Erdem Yasar
February 4, 2021
in Web Hosting
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The WordPress technology company, WP Engine made a series of announcements about the company’s future. According to the announcement, the company is aligning itself to help companies of all sizes excel in digital by orienting sales, marketing, and customer experience into three service lines: Enterprise, Small-Medium Business, and International. These teams will be better able to deliver the company’s value with an organization to support customers’ unique needs.

Enterprise, Small-Medium Business, and International

WP Engine’s new growth model means it will be organized into three primary business lines. The company aims to better address the distinct needs of these business lines. Each unit will have its own customer experience, marketing and sales teams.

Heather Brunner, Chairwoman and CEO, WP Engine
Heather Brunner, Chairwoman and CEO, WP Engine

Lisa Box, Senior Vice President and General Manager, will lead the Enterprise Business Unit. Seth Halpern, Senior Vice President and General Manager, will lead the SMB Business Unit and Fabio Torlini, Senior Vice President and Managing Director, will lead the International Business Unit. Heather Brunner, Chairwoman and CEO, WP Engine, said,

“These organizational moves allow us to live our customer-inspired core value. This new go-to-market structure will help WP Engine deliver greater focus, better service and continuous innovation on our multi-product portfolio, all to unleash the full potential of the extraordinary capabilities we have built on behalf of our customers so they can succeed in their digital ambitions and win online.”

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Tags: Heather BrunnerWP Engine
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Erdem Yasar

Erdem Yasar

Erdem Yasar is a news editor at Cloud7 News. Erdem started his career by writing video game reviews in 2007 for PC World magazine while he was studying computer engineering. In the following years, he focused on software development with various programming languages. After his graduation, he continued to work as an editor for several major tech-related websites and magazines. During the 2010s, Erdem Yasar shifted his focus to cloud computing, hosting, and data centers as they were becoming more popular topics in the tech industry. Erdem Yasar also worked with various industry-leading tech companies as a content creator by writing blog posts and other articles. Prior to his role at Cloud7 News, Erdem was the managing editor of T3 Magazine.

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