The first impression of the website is crucial for websites on healthcare services because patients go to the internet when they are looking for a hospital or need healthcare services.
A potential patient searches on Google or other search engines to find the most convenient choice for himself. As a healthcare service or hospital owner, you must have a website that offers the best possible patient experience. For augmenting the impact on patients with your website, here are seven essential points.
Security
It is critical for a healthcare website to provide private information in safety. Personal information like patient records is subject to HIPAA regulations. So, it is needed to get an SSL certificate and HIPAA-compliant online contact forms. As a starting point, it’s advisable to communicate with a website designer or hosting provider about website security and HIPAA compliance. Web application security and secure best web hosting should be provided for your health care website not only for protecting your patients’ sensitive data, also to ensure HIPAA compliant.
Mobile-friendly design
Popular web search engine company Google says that four in five patient encounters start with a web search on a mobile phone. This means you need to have a mobile-friendly website with responsive design. It’s essential to have a mobile-friendly website with providing easy access to key information and you must ensure buttons and hyperlinks are large enough to be easily clickable. It must be viewable on all screen sizes. The speed is also important to keep the customers on-site.
Easily accessibility
The customer should reach key information and your contact information easily. Some essential points can be listed as thus: Your contact number must be easily noticeable and clickable on your homepage. You must ensure that the path is easy for patients to navigate from start to finish.
Clear location list
The location page is among the most viewed pages on any healthcare website. You must place this in an obvious and visible location on your website. You should also give key details like directions and services about the location.
Information about provider
It is essential to create a level of trust between healthcare providers and patients due to the concerns about our health. A good and clear website is the first step to create this trust. In order to realize this, provider credentials must be visible. Detailed information including expertise topics, highlighted education, earned fellowships, awarded board certifications and to differ from your competitors you should share some more personal information or even videos of the provider
Insurance details
Healthcare decision is mainly affected by insurance coverage. Patients are looking for detailed information about whether their insurance plans are accepted. Because of that, this type of information should be easy to find, readable and comprehensive.
Updated listings
Google Maps or another website like Healthgrades affects decisions of many patients. To have an opportunity to impress the patient, they must be able to easily see and find your website. So, you should update your Google, Bing and Yahoo business listings, and also any industry-specific listings. This creates a positive impact while building trust.
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