Customer experience company, Qualtrics announced that security, performance, and reliability company, Cloudflare has selected Qualtrics BrandXM. The software integrates with customers, employees, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organization.
Monitoring real-time changes
BrandXM transforms the way organizations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create meaningful experiences that resonate with targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise. Brian Stucki, EVP and GM CustomerXM and BrandXM, Qualtrics, said,
“To build a brand that inspires trust from customers, you have to keep a constant pulse on perceptions and expectations. By leveraging Qualtrics, organizations can capture, understand, and act on real-time feedback from every touchpoint across any marketing or brand campaign.”
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