The world’s largest domain name registrar, GoDaddy, announced a new solution targeting large companies. GoDaddy Corporate Domains launch builds off of GoDaddy’s acquisition of Brandsight in February 2020. GoDaddy’s new solution allows enterprises to contain costs, optimize portfolios, and mitigate risks.
Domain name strategy development and portfolio rightsizing
The new solution focuses on enabling businesses to contain costs, optimize portfolios, and mitigate risks by providing unprecedented access to the domain name and website data. GoDaddy Corporate Domains also offers streamlined workflows, powerful reporting, and advanced security solutions. IT also provides a full suite of services including domain name strategy development and portfolio rightsizing.
GoDaddy Verified Intellectual Property
The company also announced the launch of the GoDaddy Verified Intellectual Property (VIP) program. It provides pre-vetted, well-known, and famous brands an escalation path to address IP abuse. Currently, the invitation-only program covers fraudulent domain registrations, infringing websites hosted with GoDaddy, among other forms of abuse. Roger Chen, President Domain Registrars and Investors, GoDaddy, said,
“Corporate domain portfolios can’t use traditional domain management tools. They need a solution that provides access to unique data to enable informed decisions, like identifying which domains are essential and which can be allowed to lapse. That’s why we created GoDaddy Corporate Domains. The superior technology we offer provides valuable insights quickly, which is complemented by world-class support. Combining Brandsight’s platform with GoDaddy’s immense reach and resources, we’ve set a new benchmark for enterprise-grade corporate domain solutions.”
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