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Home > Network/Internet > Google asks for better transparency for GDPR rules

Google asks for better transparency for GDPR rules

The software giant wants new rules for data transfer between the EU and the US as well as a better transparency.


Rusen Gobel Rusen Gobel
January 21, 2022
2 min read
Google asks for better transparency for GDPR rules

GDPR (General Data Protection Regulation) has been causing issues between US-based companies and the EU since the ruleset had taken effect in 2018. GDPR dictates companies to protect the gathered personal data legally and under strict conditions and protect it from misuse and exploitation. Respecting the rights of the data owners is a must.

Does Google Analytics break the GDPR rules?

The US companies, like Google, are having some problems with those rules. Google was fined €50 million in 2019 because the company was not transparent enough while processing personal data for targeted advertisements. And last week, an Austrian website that uses Google Analytics was declared as breaking the GDPR rule.

Kent Walker, President of Global Affairs and Chief Legal Officer at Google
Kent Walker, President of Global Affairs and Chief Legal Officer at Google

As the last incident happened, the software giant has called on American and European lawmakers to establish new rules for a secure data transfer network via a blog post written by Kent Walker, President of Global Affairs and Chief Legal Officer at Google. Walker asks for more transparency between US and EU for the GDPR rules since he thinks the decisions are inconsistent.

Kent Walker, President of Global Affairs and Chief Legal Officer at Google said:

« In 15 years of offering Analytics services, Google has never received the type of demand…speculated about. A durable framework -one that provides stability for companies offering valuable services in Europe- will help everyone, at a critical moment for our economies. A new framework will bolster the transatlantic relationship, ensure the stability of transatlantic commerce, help businesses of all sizes to participate in the global digital economy, and avoid potentially serious disruptions of supply chains and transatlantic trade. And it will assure continued protection of people’s right to privacy on both sides of the Atlantic.

As the governments finalize an agreement, we remain committed to upholding the highest standards of data protection in all our products, and are focused on meeting the needs of our customers as we wait for a revised agreement. But we urge quick action to restore a practical framework that both protects privacy and promotes prosperity. »

See more Network/Internet News


Tags: GDPRGoogle
Rusen Gobel

Rusen Gobel

Rusen Gobel is a news editor at Cloud7 News. With more than 10 years of experience, Rusen worked as a hardware and software news editor for technology sites such as Shiftdelete, Teknokolis, Hardware Plus, BT Haber. In addition, Rusen publishes consumer product reviews on his YouTube channel. While consumer electronics has been his main focus for years, now Rusen is more interested in WordPress and software development. He had contributed different web application projects in his professional career. Rusen had graduated from Istanbul University, department of Computer Engineering. Rusen has a very high passion for learning and writing for every kind of technology. That's why he has been working as a tech editor for more than ten years on several different technology magazines and online news portals.

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