7 main benefits of Single Sign-On (SSO)

Single sign-on (SSO) is an authentication process can be a good choice for companies. Let’s look at the seven benefits of SSO.

What is Single Sign-On (SSO)?

With companies shifting to the cloud, user accessibility becomes timeless and not linked to place or device. An Internet connection and a device are enough to access and use multiple applications. This means managing dozens of touchpoints under multiple brands for the IT department. Single Sign-On (SSO) Strategy has a key role in access management.

Single sign-on (SSO) is an authentication process that allows a user to access multiple applications via one single login, irrespective of the platform, technology, or domain used. This common procedure in enterprises is defined as where a client accesses multiple resources connected to a local area network (LAN). So, it means to use one “key” to sign in to multiple web properties, mobile apps, and third-party systems using one single identity that comes with many benefits.

Benefits of Single Sign-On (SSO)

1. Augmenting employee and IT productivity

First, it increases the ability of the productivity of end-users. Using only one password to access all their apps reduces support calls. User doesn’t spend much time to access the apps, so they save between 5 to 15 seconds per login. Security is also an added benefit. Employees can use their SSO login credentials on any device with safety.

2. Improving security capabilities

Although there is one misconception about using an SSO solution is that it weakens security, because of the need to remember one master password for multiple applications, users become more sensitive to create a stronger passphrase. Therefore, it is possible to say that SSO reduces security risks.

3. Combining with Risk-Based Authentication (RBA)

For providing extra security, it is possible to combine Risk-Based Authentication (RBA) with Single Sign-on. RBA provides monitoring user habits like the wrong IP, or multiple login failures to the user and the team. According to these habits, the IT team can block access to the user who failed after the demand for extra identification verification.

4. Reducing password fatigue

According to security professionals, unique passwords for every single application is a must. It often causes password fatigue and can be harmful to the company. Primarily for e-commerce sites, users tend to abandon their carts due to forgotten passwords or password reset issues.

5. Streamlining user experience

One of the most valuable benefits of SSO is an enhanced user experience, which returns to the company as an increase in customer loyalty and higher conversion rates.

6. Preventing shadow IT

Shadow IT, which means unauthorized downloads in the workplace. With cloud-based downloads, this became popular, and potential security risks grew. To mitigate this issue, SSO gives the opportunity for monitoring what apps employees use, so we can say that SSO reduces identity theft risks.

7. Increases software adoption rates

Rate of adoption to the company’s technology and use app augments with SSO. Making sign-up or login easier with SSO is a good chance for a company.

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